The era of artificial intelligence has truly begun with the launch of the Microsoft-backed ChatGPT service.
But can AI be truly creative? Creative in a way that humans like and make copywriters fear for their jobs?
How good is ChatGPT at writing taglines for a major brand?
We put it to the test by pitching ChatGPT against human creativity. We sent 15 taglines into the race - some human and others AI created - and used our ‘Message Reactor’ online Neuro test, to see who wins with real consumers.
The results may surprise you!
Presented by CloudArmy’s Dr Ben Schubert this 20-minute webinar will show how our deeper- level testing works for messages such as taglines. Using real data from the AI and Human generated taglines, we will show how reaction-time measures add an extra dimension to message testing to reveal things that stay hidden when only using traditional research tools."
Please use the form below to get instant access to the webinar.