Case Studies
View a range of CloudArmy case studies below
Accenture: Making Sustainability more Human
Accenture leveraged CloudArmy’s unique methodology to better understand barriers that are stopping people from acting more sustainably but also motivators to drive change. A global study enabled Accenture to develop a groundbreaking segmentation to tailor interventions to specific segments and their motivational needs.
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Cowry Consulting: Bin your Butts
Cigarette butts make up ⅔ of all litter items in the UK and the Behavioural Science Consultancy Cowry was tasked to find a way to nudge smokers to put their buds in the bin and not on the pavement. Cowry partnered with CloudArmy to develop an ad campaign to raise awareness and change smokers behavior leveraging humor and empathy.
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Listen Sound Agency: The sound of electric cars
To improve safety, electric vehicles are required to emit a pedestrian-alert sound. The sound agency Listen realised that thai presented a unique audio branding opportunity for automobile manufacturers.
Listen teamed up with CloudArmy to uncover the which sonic compositions are best suited to alert pedestrians and at the same time create a new sonic asset for the respective car brand.
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Tesco: Optimising In Store Presentation
In store layout and presentation is crucial for a great shopping experience. It can increase or dampen our mood. CloudArmy employed a multimodal approach combining attention measure such as eye-tracking and findability with perceptual and behavioral metrics to help Tesco optimise in store presentation.
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WWF: Sustainable Eating Habits
CloudArmy collaborated with the Behavioural Science Agency Behaven on a project for the World Wildlife Fund to develop a pioneering approach to drive more sustainable eating habits. CloudArmy’s implicit research lead to a better understanding of the unconscious influences of everyday eating habits among young adults in the UK.
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Accenture & WEF: Driving sustainable business transformation
What is stopping organizations from becoming more sustainable?
CloudArmy collaborated with Accenture and the World Economic Forum to uncover implicit barriers among corporate leaders. We identified the head- but also tailwinds for a for a transitions to more sustainable business practices.
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Silver Spoon: Sugar Pack Optimization
Silver Spoon is one of Britain’s leading sugar brands. When refreshing the pack design of its most important SKU it wanted to make sure the new pack speaks to the hearts and minds of consumers. CloudArmy used its unique research tools as well as its pack design experience to dramatically change the look of the pack to increase standout on shelf and product appeal.
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Global: Researching Regional Accents
Globals is the UK’s and Europe's largest radio and outdoor company. It owns many of the nations favorite radio stations and is naturally interested in understanding how different regional accents impact radio adverts and messaging. CloudArmy’s implicit research techniques are uniquely well positioned to measure these subtle but important effects. We delivered a clear picture which accents are preferred and which emotions they trigger.
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A Spoonful of Sugar: Pack Design for Brand Positioning
Silver Spoon wanted to shift its perceptions in consumers minds from a functional sugar brand to an emotive brand centered around key occasions such as baking. CloudArmy helped Silver Spoon to neuro optimise its iconic pack designs to drive this shift in brand perception.
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Studio Resonate: The Power of the Human Voice in An Age of AI
The audio creative agency Studio Resonate partnered with CloudArmy to better understand the risks and opportunities in using AI generated voices for advertising. Can people tell the difference between a human and a high end AI voice? What implicit associations do human and AI voices evoke that listeners may not even be aware of?
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Sprout Strategy: Measuring the Say-Do Gap
Most people want to live more sustainably, but few are committed to make the necessary changes to their life. How do you distinguish the “sayers” from the “doers” if they tend to show very similar attitudes and claimed behaviours in traditional surveys. CloudArmy collaborated with Sprout Strategy to bridge the gap and segment the population. Download the full case study here
Boosting Pack Design With Online Neuro Research
Your pack has only seconds to sell. Effective packaging design must work fast and appeal to the eye, the heart, and the mind. That is why Twining’s engaged its long-standing research partner, CloudArmy, to evaluate and optimise the packaging for its new ready-to-drink tea innovation.
Download the full case study here