EPISODE 17: CUSTOMER EXPERIENCES IN 2023 WITH ELISA ADAMS
What customer experiences will your customers seek out in 2023? Richard talks to Elisa Adams, CEO of Sprout Strategy, about her experiences helping companies with messaging for brands and products coming into 2023. Elisa talks about the impact of the pandemic, global supply chain, and economic issues as significant impactors on customer perception in 2023. The conversation dives into the current generation of consumer neuroscience tools that help drive an understanding of customer needs today. What customers want is shifting, and without careful evaluation, it's easy to send the wrong message!