Blog
A SCIENCE-BASED APPROACH TO UNDERSTANDING IMAGERY
1 min read
Estimated reading time
DARREN BRIDGER, CHIEF SCIENCE OFFICER
Author
2021-01-28
Published

Engagement Insights® is pioneered for creatives, by creatives, to enhance, derisk and optimise your creative ideas. It’s a consultancy service that unveils what visual language impacts your brand perception. By measuring implicit associations, we tap into emotional response, which informs us on potential consumer behaviour.
Read the full article here
Related posts
Continue reading

Darren Bridger explores what liminal spaces and Backrooms can teach marketers about familiarity, curiosity, nostalgia and implicit associations.
Darren Bridger · 2026-10-27
Read more
You have almost certainly changed your behaviour because of a picture. Perhaps you slowed down for a sign, put a coin in a tin, or left a product on the shelf because the pack put you off. None of those decisions took more than a second or two.
Thom Noble and Darren Bridger · 2026-09-17
Read more
Sonic logos give brands a distinctive route into recognition and emotion. The strongest are simple, meaningful and reinforced through consistent use.
Sas Thompson · 2026-09-08
Read more