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Does Your Brand Evoke Pride and Confidence?

The ideal marketing: friends, family and other trusted sources share a positive word, belief or experience about a brand or product.

When do they do this? When they are proud to share that experience and are confident to do so.

Online implicit tests are tailor-made to measure the degree to which the exposure to a stimulus like a brand, product or ad cognitively disrupts the speed to sort toward or away from poles (attributes) like:

  • Proud to X vs. Not proud to X
  • Confident to X vs. Not confident to X
  • Where X can be wear, use, buy, share, own, drive, etc.

Other measures of pride that can be added to an online test:

  • Would share vs. Won’t share
  • Would recommend vs. Won’t recommend

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