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Illustration of a shopper receiving bakery goods at an in-store counter

Case study

Tesco · Retail

A Fresh Approach to Tesco’s In-store Bakery

CloudArmy helped Tesco test and refine its in-store bakery fixtures and packaging before launch. Trial stores saw sales growth versus control stores, alongside more frequent visits and more units per visit.

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Blog

Thom Noble and Darren Bridger · 6 min read

The power of images to trigger behaviour

You have almost certainly changed your behaviour because of a picture. Perhaps you slowed down for a sign, put a coin in a tin, or left a product on the shelf because the pack put you off. None of those decisions took more than a second or two.

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Podcast

Episode 30 · Les Binet, Darren Till, Laura Devis

Is Music the Missing Link in Marketing ROI?

Can music make advertising more effective? Richard hosts a panel discussion with Professor Les Binet, Laura Devis from MassiveMusic, and Darren Till from CloudArmy exploring the findings from the Sound Science study and the measurable business impact of music in marketing. The conversation examines how engagement, surprise, fit, and recallability influence outcomes such as ROMI, pricing power, brand fame, and long-term profitability, and why music may be one of the most underestimated drivers of marketing effectiveness.

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Webinar

On demand

How to Test Your Pack Designs Using Reactor Self-Service

See how Reactor Self-Service supports a fast-moving marketing decision, from comparing beauty packaging routes and setting up a study to using the resulting report before launch.

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Knowledge Centre

CloudArmy · 4 min read

Gain unrivaled insight from the world's top Consumer Neuroscience experts

Read easy to understand conversations on consumer neuroscience with experts or search directly for topics of interest. This collection of podcast transcripts from the 'Understanding Consumer…

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Senior leader reflecting at a desk overlooking a city skyline

Case study

Accenture · Professional Services

Future Fit Leadership: Looking Beneath the Surface of Executive Stress

Accenture and the Rehumanize Institute partnered with CloudArmy to explore the hidden human cost of sustained executive pressure.

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