Make packaging decisions with evidence that shoppers cannot always explain.

Pack Testing Solutions

Your pack has seconds to sell. Better pack decisions, from early screening to in-context validation.

Introducing CloudArmy’s suite of best-in-class pack testing solutions, crafted from neuro-led methodologies, scientific theory, and 10+ years of pack testing expertise. By leveraging behavioural science & scalable technology, CloudArmy’s pack solutions provide deep insights to help optimize creative executions that resonate with your audience before you commit to a design roll-out.

Your research questions answered

Pack Screener: fast early-stage filtering of multiple pack routes. Pack Reactor: core pack decision-making and optimisation. Pack Navigator: in-context shelf validation and navigation.

• Which pack routes create the strongest intuitive response (relative to the current design, alternatives, and/or competitors)? Pack Screener, Pack Reactor and Pack Navigator.
• Which designs best communicate the intended brand, product, or industry cues? Pack Screener, Pack Reactor and Pack Navigator.
• Which routes drive stronger intuitive purchase intent? Pack Screener, Pack Reactor and Pack Navigator.
• Which design is preferred, and why? Pack Screener, Pack Reactor and Pack Navigator.
• Which pack route should we progress, refine, or drop? Pack Screener, Pack Reactor and Pack Navigator.
• Which visual aspects of the pack are drawing attention? Pack Reactor and Pack Navigator.
• Is attention focused on the right areas of the pack? Pack Reactor and Pack Navigator.
• Which elements are helping or hurting performance? Pack Reactor and Pack Navigator.
• Is the pack likely to stand out in a competitive shelf context? Pack Navigator.
• Does the pack design still facilitate ease of navigation on shelf? Pack Navigator.
• Can shoppers find the product quickly on shelf? Pack Navigator.

In-depth neuro-optimization included in every option

All CloudArmy Pack Solutions include in-depth neuro-optimization: practical design recommendations grounded in study findings, previous pack-design learning, behavioural science, consumer neuroscience, and neuro-design best practice. This means every project is designed not just to identify a winner, but to help teams understand what to keep, change, strengthen, or remove before launch or rollout.

Why CloudArmy?

Many pack tests produce flat results because they rely too heavily on what people say after reflection. CloudArmy captures both intuitive response and rational evaluation, creating a richer signal between pack routes.

We do not just tell you which pack wins. We show what is driving performance across attention, perception, and action. Every solution is built to support decisions: what to progress, what to fix, and what to launch.

Our continuous behavioural validation and quality checks detect bots, inattentive participants, and suspicious behaviour in real time, protecting the integrity of your data and supporting more reliable research outcomes.

Access category, brand, and design benchmarks powered by over 50 million data points across thousands of tested executions, helping you understand not just which pack performs best, but how strongly it performs against relevant norms.

“This project, and indeed our partnership with CloudArmy, is a great example of the power of a new kind of templated approach; one that delivered in record time a wealth of science-led insights via an iterative test-and-learn process, and one that really drove change in a key trading category.” - John Morris, Tesco

Interested in learning more?

• Twinings: Boosting Pack Design With Online Neuro Research
• Silver Spoon: Giving Sugar a New Face
• Coffee Packaging webinar

For bespoke projects and pricing: sales@cloud.army.