In this episode Richard talks with Michael Smith about applying brain-based principles and insights to marketing.

Richard interviews Darren Bridger, author of numerous books including: “Decoding the Irrational Consumer”, “NeuroDesign”, and most recently the “Implicit Test Designers Playbook”.

Richard interviews Thom Noble in this introductory episode exploring the beginnings of the consumer neuroscience research and what drove market researchers to look to science for answers.